As a mechanical engineer, Jeff had spent years working for large organizations, as well as launching and running his own successful engineering firm.

The common thread that all engineers share – they are always trying to improve systems and processes.

Jeff’s #TrueStory began when he was volunteering for his daughter’s high school basketball team – and was tasked with framing that year’s team photo. Not finding a suitable frame to his liking, Jeff used his engineer brain to build his own. Realizing that he had a new found skill – he began building frames as a hobby…a hobby that soon sparked the foundation for the company you see today. While preparing for his older daughter’s wedding, he decided rather than renting reception tables, he wanted to create something unique and special for his daughter.

So, naturally he decided to build the tables himself. While searching for the building materials, he came across a supply of wood that was going to be discarded. His curiosity peaked, and what happened next was remarkable. Jeff found that by removing a thin layer of the rough exterior, he found hidden underneath some of the most beautiful wood he’d ever seen. He went on to create several beautiful restored wood tables for the wedding (see pic below), but also knew that this wood simply could not go to waste.

“If everyone loved enjoying new frames and photos on their walls…but avoided doing so to dodge the pitfalls of hanging them – couldn’t this be a problem he could solve?”